Storch: ‘I Will Say it Again … Voters Need to Be Informed’

-

As West Virginians prepare to head to the polls for the primary election on May 12, there is one message that deserves to rise above all the noise, the ads, and the chatter. That message is, residents need to do their own research before they get out and vote.

I cannot say it enough. It is imperative that you be informed when you vote.

Primary elections are often overlooked, but they are where many of the most important decisions are often made. This is especially true this year. In a state like West Virginia, where one party may dominate in certain areas, the primary can effectively determine who will ultimately hold office. That means the choices you make on May 12 are not just preliminary. They are consequential.

Too often, voters walk into the polling place with only a surface-level understanding of the candidates and the issues. A familiar name, a well-placed sign, or a single endorsement can shape opinions without much deeper thought. That is not enough, not when the stakes are this high.

Take the time to truly know the people whose names appear on your ballot. Who are they beyond their campaign mailers? What experience do they bring? Have they served your community before? What have they accomplished? Most importantly, what have they actually done, not just what do they say they will do?

Everyone tries to present the best image of himself/herself. Does what they do, how they act, what they have done when they thought no one was looking match that image. Are you being played for your vote? You hold the power. Use it wisely. Know what you are looking at.

Campaign season is filled with promises. It always is. Informed voters look beyond promises and ask harder questions. They look at track records. They listen carefully to how candidates talk about issues. They pay attention to consistency, character, and to how candidates have handled challenges in the past. At least, they should. We all should.

Equally important is understanding the issues that matter to West Virginia families. Whether it is jobs, energy, education, infrastructure, or healthcare, these are not abstract topics. They affect our daily lives. It is easy to latch onto a talking point or a slogan, but real solutions are rarely that simple.

Take a few extra minutes to read beyond the headlines. Look at multiple sources. Attend a local forum if you can, or watch candidate debates online. Talk to neighbors, coworkers, and friends about their experiences with a candidate or an incumbent. But one can’t stop there. Make sure what you are hearing is accurate. In today’s world, misinformation can spread quickly, and it can be convincing. Being an informed voter means taking that extra step to separate fact from fiction.

It also means being willing to hear perspectives that may differ from your own. This act is not always comfortable, but it is necessary. Understanding different viewpoints does not mean you have to agree with them. It does, however, make you a more thoughtful and informed decision-maker.

Here in West Virginia, we take pride in our communities. We look out for one another. We value hard work, honesty, and common sense. Those same values should guide how we approach voting. Doing your homework before casting your ballot is simply part of that responsibility.

The truth is, voting without being informed does not just affect you or your household. It affects all of us. Every decision made by elected officials has a ripple effect across our towns, our counties, and our state. When voters take the time to be informed, it raises the level of accountability for everyone.

Candidates know they must earn your vote, not just with words but also with substance.

On the other hand, when voters rely on incomplete information or quick impressions, it lowers that standard. It allows style to outweigh substance, and noise to drown out meaningful discussion. That is not what our state deserves. Really meet those asking for your vote. Know the person behind the soundbites.

So, as May 12 approaches, make a commitment. Make it to yourself and to your community, to be an informed voter.

Look past the signs and slogans. Dig into the issues. Learn about the candidates. Ask questions. Verify what you hear. Take the time to understand not just what is being said, but what it truly means for West Virginia’s future.

I will say it again, because it matters that much. It is your job to be informed before you send them to work for you.

When you walk into the voting booth on primary day, you should feel confident, not because you recognized a name, but because you took the time to understand your choices. That confidence comes from preparation, from effort, and from a genuine commitment to doing your part.

West Virginia’s future is shaped one vote at a time. Make sure when you cast yours, it is cast with knowledge, with purpose, and with intention.

Do your research. Know the people. Understand the issues. On May 12, do not just vote, vote informed.

LATEST POSTS

An OPEN LETTER to … Those Who Voted for the Future …

After years of debate over the former school's future, the decision to demolish has been made.

Novotney: Ever Hear What Anthony Bourdain Said About Pittsburgh?

The late chef-turned-journalist described the Steel City in ways reminiscent of Wheeling.

Statement from West Virginia Citizens Against Lawsuit Abuse on the Conclusion of the 2026 Legislative Session

The organization has long supported a strong economy for residents in all 55 counties.

An OPEN LETTER to … Mr. Dirk Harkins, American Veteran …

Far too many American veterans have taken their own lives since returning to the United States from combat.